Field and data research
- I go where the decision happens, then check it against the numbers.
- Undercover at six competitors and our own center, conversations with students and sales, and 60 days of Google Analytics and Clarity.
Back
From first click to first class. My work brought in ₹1.05 Cr.
NxtWave Intensive was at risk of shutting down. I took ownership of every point where interested students were dropping out: the website, the lead form, the center visit and the sales demo. In five months, that work brought in 273 enrolments and ₹1.05 Cr in revenue.
273
Enrolments brought in
₹1.05 Cr
Revenue brought in
145
Online enrolments
128
Training-center enrolments
The problem
Enrolments were falling, and all of Intensive was at risk.
The leaks were spread across the website, the form, the center and the demo.
How it fits together
Three projects, one pipeline.
I owned each point where interested students were dropping out. Together, these projects brought in 273 enrolments and ₹1.05 Cr.
Top of the funnelBottom of the funnel
Website & lead form revamp
Merged two sites into one page built on proof, and rebuilt the form.
+28.7%
Visit-to-enquiry rate
Talk to a Student
A 15-minute call with a current student, booked straight from the website.
87%
of reservations enrolled
Center visit audit
Went through the whole visit undercover. 9 of 16 fixes shipped, compliance first.
+24.6%
Visit-to-reservation rate, first 16 days
273Enrolments
145Online · ₹47.85L
128Training center · ₹57.6L
₹1.05 CrRevenue brought in
These numbers cover the organic pipeline I owned, not all of Intensive. Each project page explains how its own number was measured.
Intensive revenue impact · impact board
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In March 2025, on my own initiative, I sat through hours of sales-demo recordings. Most of the value came in the last 30 minutes of a two-hour demo, after most of the room had already left. I rebuilt the demo around the learning journey and cut it to 30 minutes.
Lead-to-qualified rate +4.36 ptsLead-to-enrolment rate +1.28 pts100% of the Intensive sales team adopted it
How this was measured. Jan–Mar vs Apr–Jun 2025. Lead-to-qualified went from 20.18% to 24.54% (+21.6% relative). Lead-to-enrolment went from 2.65% to 3.92% (+48% relative): 1,122 → 1,362 enrolments from 18% fewer leads (42,364 → 34,707). Apr–Jun includes the post-exam season, which lifts conversion every year.
Still running strong: used in every Intensive demo, more than a year later.
What I bring
Four things this work proves.
Funnel thinking
- I read the funnel before I redesign it.
- Found that 40% of leads wanted offline classes, and that the old form lost about 30% of people at the OTP step.
I ship it myself
- When the queue is the bottleneck, I build it.
- Designed and built the lead form with AI in about a week. Drop-off fell to 8.63%.
Moving other teams
- I bring evidence, not opinions.
- Sales, ops and tech shipped 9 of 16 audit fixes, compliance first.
Readyto work together?